Here Comes the Dogs Campaign Website
herecomethedogs.com.au The digital campaign for Here Come the Dogs is targeted at a broad reaching but savvy, digital audience who thrive on engaging with and sharing unique online experiences. The core concept features an auditory experience designed to lift the poetic rhymes and rhythms off the page and onto screen with a clever mix of stylized typography, artwork, audio and music.
By creating a unique, experiential hook we promote online conversation, sharing and participation – seeks to connect potential readers with the voice of Omar Musa and ultimately market and lead to his book, Here Come the Dogs. The book is highlighted within the website and through social media and further supported by a documentary style video exposing insights into Omar’s life and creative processes.
Check out the video excerpt by Omar Musa, Slam Poetry of The Streets: https://www.youtube.com/watch?v=UoBYT2dNzFY